The modern period has witnessed a growing dependence on technology, including an emphasis on digital and online interaction. These changes have seeped into the job industry and have transformed certain occupations and opened a pathway for other occupations to grow out of these advancements.
One such occupation that has erupted due to technological advancements is digital marketing. This career refers to the use of digital factors such as social media, the internet, mobile devices, desktops, and other digital media platforms to market products and services.
In South Africa, there are a number of universities that offer courses in digital marketing for those that aspire towards this career, such as:
- Academic Institute of Excellence (AIE) - Offers a Digital Marketing, Social Media and Design Certification, which upon completion will also give the student a Print Media and Web Design Certificate.
- University of Cape Town (UCT) Online - Offers a Digital Marketing online short course which takes place over a 10-week period
- Vega School - Offers a three-year Bachelor of Commerce (BCom) in Digital Marketing Degree
- The Digital School of Marketing (DSM) - situated in Randburg, the school offers a wide selection of Digital Marketing courses
- Red and Yellow: Creative School of Business - Offers a variety of online courses in Digital Marketing ranging from an Advanced Diploma in Digital Marketing to a National Certificate in Digital Marketing and a number of short courses.
- University of South Africa (Unisa) - Offers the opportunity to study Digital Marketing online
- Management College of South Africa (Mancosa) - Offers a BCom in Digital Marketing which spans over three years
- University of Witwatersrand (Wits Plus) - Offers a 14-week short course in Digital Marketing that will commence in a series of night classes
For a full list of the places to study digital marketing, head to our Where To Study section.
