Dentsu South Africa has inducted eight of the country’s promising young content creators into its 2025 School of Influence programme. Now in its second year, this unique initiative brings the carefully selected participants together in Cape Town for an intensive six months of training, thought leadership and mentoring to empower them to take their content creation to the next level. As testimony to the growth of dentsu School of Influence, this year the South Africans will be joined by three content creators from Spain.

For young content creators, becoming an influencer isn’t just a career goal, it’s a dream of turning passion into purpose, creativity into connection, and personal stories into global impact. As influencer marketing grows as a force shaping culture and consumer behaviour, Dentsu School of Influence is set to spotlight content creators who have what it takes to stand out in this exciting industry.

Globally, influencing has become a top career aspiration for the younger generations. According to decision intelligence researchers, Morning Consult, a whopping 57% of Gen Z would become influencers if given the opportunity.